Posts Tagged ‘Eco-fashion’

WORLD FAIR TRADE DAY 2011

Saturday, May 14th, 2011

Wow, it has been a while! I was busy working in Uganda on a project with Solar Sister, a social enterprise working to empower women through the sale of Solar Lamps. I bought my first Solar Lamp and was camping this past weekend. It sure did come in handy! Uganda was a fabulous experience and there were lots of rustic crafts that I imagined alongside Mayu’s hand-knit, eco-friendly, fair trade alpaca clothes and fair trade gifts. In fact, I picked up just a few, one of my favorite times to shop…

Now that I’m back in action, today is the perfect day to bring attention to Fair Trade as it is WORLD FAIR TRADE DAY!  80+ countries are celebrating and you should too! Besides buying yourself something special (ie: one of Mayu’s fair trade gifts such as alpaca scarves or alpaca throws), how about changing your habits? This year, the challenge is to incorporate Fair Trade into your daily breakfast routine. It is easy…

We’re not asking for big change,” said Paul Rice, President and CEO of Fair Trade USA,“ just small every day changes—switching a cup of coffee, a banana, a chocolate bar to one that’s Fair Trade Certified—to empower both consumers to make a difference and farmers to improve their lives and plan for a better future. It’s great to wake up every day and know that you’re part of a movement that has the power to change the world.”

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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CLOTHES WITH A STORY – HOW “GREEN” BECAME MAINSTREAM IN FASHION

Tuesday, February 22nd, 2011

Mayu recently came across an interesting article by Lida Hujic, discussing how eco fashion has become a norm in the fashion industry. While questions of sustainability have long been raised in the industry, most of the actions were campaigns without continuity, as they did not resonate with customers before the late 90s.

Eco-fashion pioneers have each their own story, which you can read at “How Green became the new Black,” and nowadays sustainable design continues to inspire new customers, and there are plenty of designers creating lots of ideas for the style-conscious to enjoy.

Mayu eco-friendly designs are hand-knit from 100% Peruvian alpaca fiber, which is amongst the strongest and longest lasting materials, in addition to other excellent characteristics such as LUXURIOUS and SOFTNESS! Our customers love them. Shop Mayu for fashionable and luxurious ladies winter accessories that are ethically sourced and provide maximum warmth. Read more about the Mayu story here. Hop on the “green” wagon and buy one of our most popular alpaca hoodie scarves (in the picture), available in two colors!

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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CHANGING THE NATIONAL ANTHEM IN PERU!

Friday, January 28th, 2011

Lots of changes happening in Peru! Here at Mayu, we love to share the latest and greatest on our blog. You can read some of the latest cultural news and current events here on our blog. As you are shopping for hand-knit, fair trade alpaca accessories made by Mayu’s Peruvian artisans, we want you to be aware of the culture behind our alpaca scarves, hats, shawls and more!

So, here is the latest on the Peruvian National Anthem:

Following decade of financial and organizational struggle, Peruvian auditor Julio César Rivera Dávalos has convinced Peru to modify lyrics of the national anthem that originally started with:

“For a long time the oppressed Peruvian
Dragged the ominous chain;
Condemned to cruel servitude
He moaned for a long time in silence.”

Mr. Dávalos invested over $100,000 personal savings, and put his business on hold to support his cause.  In two self-published books, he argued the anthem engenders “alienation, indifference, apathy, pessimism and disintegration.”

Listen to the NEW Peruvian Anthem! The new anthem takes on a much more positive note, which is representative of the current situation in Peru. BTW, have you thought about a trip to Peru? Highly recommended!

The new anthem starts with the sixth verse of the previous one:
On its summit may the Andes hold
The two-colored flag or standard,
May it announce to the centuries the struggle
That set us free forever.
Under its shadow may we live peacefully
And, as the sun is born over its peaks,
Let us renew the great oath
We rendered to the God of Jacob”.

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WASHING & DRYING MAYU’S ALPACA CLOTHES

Saturday, October 16th, 2010

I know, I have been really keen lately to share how we hand wash Mayu’s alpaca accessories once they are knit! I’ve already posted a number of washing-related videos (links below). Now, I’d like to share a couple of photos of Diana as she lays our melange alpaca scarf and alpaca cardigan to dry! I took these during my recent trip to Peru to work on our 2010 collection which is now on our site. You should have seen how meticulous and focused Diana was. That is part of the reason our alpaca accessories are so special. Learn more about Diana here.

At Mayu, we don’t use any of those big old industrial washing machines. Nope! Just the natural rays of the Andean sun. When rainy season comes around though (and it is just around the corner), Mayu’s artisans have got to be a bit more creative. The roof of Maria’s house just doesn’t cut it. By the way, do you see that view of the stunning Cordillera Huayuash in the background? If I were a beautiful hand-knit alpaca scarf, I’d want to dry alongside those mountains too!

Watch Rosana Washing an Alpaca Floral Neck Scarf

Watch Mari Drying an Alpaca Ruffle Scarf

For more on Mayu, find us on Twitter, see us on Facebook and to hear more stories from the field, subscribe to our e-news and follow our Blog!

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WASHING OUR HAND-KNIT ALPACA CLOTHING

Sunday, September 12th, 2010

We love showing you how our garments are made! It’s an important part of the transparency that is inherent in the Fair Trade model. So, to follow up on our drying blog post, here’s how our garments get washed:

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You don’t have to dry your garments on your roof, but we do recommend that you hand-wash all your wonderful Mayu alpaca garments! If you want to watch the video again, and pay closer attention, that’s ok: we won’t judge. :D

For more on how the process of making a Mayu garment, follow our blog via RSS, Twitter and Facebook!

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KNITTING, ALPACA, & ARTISANS IN MAYU’S WORKSHOP

Sunday, August 15th, 2010

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An insider’s look at Mayu Artisans’ workshop in Peru. Watch the video to get a better idea of how our artisans operate. They have their own filing system, we promise! Don’t let the “messiness” get you down. Your products will come to you looking just like new, with attention to detail and love from the Andes. This is just part of the process! Kate, Mayu’s owner, is a novice with the camera so excuse that too…

Keep up with Mayu by subscribing to our blog, follow us on Twitter and find us on FB!

Thanks!
Chelsea
Mayu Intern

P.S. Don’t forget about our GIVEAWAY !!

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FROM PEACE CORPS VOLUNTEER TO BUSINESS OWNER

Wednesday, August 4th, 2010

Mayu‘s owner, Kate Robertson, was invited recently to blog on the Thunderbird School of Management‘s website! Read more below…

Kate Robertson is currently in Peru working on the next collection for Mayu, her alpaca knitwear business. It is a fair trade company run from Peru, her home base in Chicago and Thunderbird.

I’ve just returned from a July 28th independence day celebration which, not surprisingly, turned out to be an entire family affair and a full day’s event. As the story usually goes, I stuffed my face with Pachamanca, sipped on sweet wine and watched dozens of Huayno videos. If you are familiar with Peru, you might have realized that this is a pretty typical afternoon in the Andes Mountains. Pachamanca is a traditional meal cooked with hot rocks in a handmade oven underground. My version, the vegetarian one, involves copious amounts of potatoes, sweet potatoes, yuka and corn – I passed on the chicken and guinea pig. Sweet wine is a Peruvian specialty; it is tough to find a dry wine in this country! And, Huayno music is traditional, folkloric music of the Andes, which I happen to enjoy (a lot). I might be an anomaly of sorts due to my odd obsession with the music…IMG_1607

Needless to say, after two years, I’m finally back in Peru, my home away from home and I couldn’t be more excited. Upon graduation from university, I served as a Peace Corps Volunteer in a small community high in the Andes Mountains. During that time, I worked with a small group of talented knitters who I helped create a small business selling hand-knit sweaters, scarves, hats, and other accessories. We worked together to learn basic bookkeeping, marketing, and customer service, to name a few of the lessons learned. Because my experience in the Peace Corps was so positive (I LOVED almost every minute of it), I decided to continue supporting the Peruvian artisans once I returned to Chicago.

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So here I am now, a T-Bird student and proud owner of Mayu (meaning river, in Quechua), a fair trade company that sells one-of-a-kind, hand-knit alpaca accessories that are knit by the women I met while in Peru. We use the highest quality, eco-friendly alpaca fiber and each item is knit with lots of love. Being a part of Mayu has given the artisans the opportunity to earn additional income and better provide for their families. As I visit Peru for the 3rd time since finishing the Peace Corps, I can’t help but think how much I adore this country and how eager I am to continue growing Mayu with the guidance of my professors and peers at Thunderbird.

For more on this project, read Mayu’s blog, become a fan on FB and follow them on Twitter.

Thanks, Thunderbird, for being a gracious host!!

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DESIGNER OF MAYU’S HAND-KNIT ALPACA BLOGS ABOUT FASHION, FRIENDS AND FAMILY

Monday, July 19th, 2010

Mayu would like to present a guest post from Laddhavan Sutana, our esteemed designer from Chicago. Without her, Mayu’s accessories would not be the snazzy and fabulous pieces of art that they are! Here Laddhavan provides the answer to one pivotal question:

When did I decide to become a clothing designer?

I don’t know, really. I do not ever remember saying I was going to grow up to be a designer. This was before Project Runway and celeb designed labels.  I always was an artistic kid and drew lots of pictures of glamorous women and copied pictures of period costumes in books-paying close attention to seam lines, ruffles, and other design features. In middle school I was awarded best artist and best dressed. I guess my fate to become a clothing designer was sealed at an early age.
(more…)

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“ECO-FASHION : GOING GREEN” NOW AT THE FIT

Friday, July 2nd, 2010

The term “eco-fashion” might seem a little oxymoronic if one thinks about the more wasteful aspects of this high-turnover industry. However, we at Mayu and the Fashion Institute of Technology (FIT) know that this does not have to be true. Whether it involves hand-knitting Peruvian alpaca garments, producing vegan leather purses, or repurposing vintage clothing, several measures can be taken to contradict the excesses of “Fast Fashion.”
Read about the new exhibit at the FIT…

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Eco-Fashion: Aligning Style and Sustainability

Monday, March 22nd, 2010

Dear Readers-

It’s Monday, which means it is probably back to work, back to school, or just back to your weekly routine. To add some spice to your day, we thought we would give you a short lesson in eco-fashion to impress your friends and family. We are always reminding you Mayu is “eco-fashion;” but for those who are new to Mayu, or just a bit unclear on its meaning, let’s cover the basics:

  • Eco-fashion refers to clothing produced in smarter and more environmentally and socially responsible ways.
  • Designers must consider the effects of their behavior on the environment and end-consumer. This means knowing the source of their products, how they are made, distributed and even disposed of.
  • Participants in eco-fashion must understand the entire supply chain of their business; ensuring materials are grown without pesticides, harmful chemicals or bleaches.
  • The products must be sustainable, meaning they are made to last and consumers can use them for long periods of time.
  • The people who make the clothing are paid fair-wages and are provided a safe working environment, absent of child labor and unsanitary conditions.

Many people are under the impression you must sacrifice style for sustainability. This is absolutely false! Today, more and more designers are embracing the green movement. Some of our favorites? TOM’s shoes, Stella McCartney and most recently Warby Parker (fellow DailyCandy winner!) Each of these designers considers the impact of their product and continues to improve the footprint it leaves on fashion.

Here at Mayu, you know how important our artisans are to us. Not only do we ensure they earn fair wages, but we also encourage their independence (i.e. learning how to email, manage the procurement process and navigating the postal system). We spent many years forming a business relationship, and more importantly, friendships with our artisans. Additionally, Mayu is a proud member of the Fair Trade Federation and sells accessories made with the highest quality pure, eco-friendly, alpaca fiber. All of our products can be hand-washed, avoiding the use of dangerous dry-cleaning chemicals. And finally, our products are made to last; meaning you don’t have to purchase a new scarf or throw every year or two.

Hopefully this clears up any looming questions about eco-fashion and encourages you to support those designers and producers who value style AND sustainability. Keep a lookout for eco-fashion shows in your area; they are a great place to spot new looks and cool trends. Keep checking back this week for more Peru updates and cool projects taking place around the globe. Follow us via Twitter@shopmayu, our blog or Facebook!

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