Dear Readers-

It’s Monday, which means it is probably back to work, back to school, or just back to your weekly routine. To add some spice to your day, we thought we would give you a short lesson in eco-fashion to impress your friends and family. We are always reminding you Mayu is “eco-fashion;” but for those who are new to Mayu, or just a bit unclear on its meaning, let’s cover the basics:

• Eco-fashion refers to clothing produced in smarter and more environmentally and socially responsible ways.
• Designers must consider the effects of their behavior on the environment and end-consumer. This means knowing the source of their products, how they are made, distributed and even disposed of.
• Participants in eco-fashion must understand the entire supply chain of their business; ensuring materials are grown without pesticides, harmful chemicals or bleaches.
• The products must be sustainable, meaning they are made to last and consumers can use them for long periods of time.
• The people who make the clothing are paid fair-wages and are provided a safe working environment, absent of child labor and unsanitary conditions.

Many people are under the impression you must sacrifice style for sustainability. This is absolutely false! Today, more and more designers are embracing the green movement. Some of our favorites? TOM’s shoes, Stella McCartney and most recently Warby Parker (fellow DailyCandy winner!) Each of these designers considers the impact of their product and continues to improve the footprint it leaves on fashion.

Here at Mayu, you know how important our artisans are to us. Not only do we ensure they earn fair wages, but we also encourage their independence (i.e. learning how to email, manage the procurement process and navigating the postal system). We spent many years forming a business relationship, and more importantly, friendships with our artisans. Additionally, Mayu is a proud member of the Fair Trade Federation and sells accessories made with the highest quality pure, eco-friendly, alpaca fiber. All of our products can be hand-washed, avoiding the use of dangerous dry-cleaning chemicals. And finally, our products are made to last; meaning you don’t have to purchase a new scarf or throw every year or two.

Hopefully this clears up any looming questions about eco-fashion and encourages you to support those designers and producers who value style AND sustainability. Keep a lookout for eco-fashion shows in your area; they are a great place to spot new looks and cool trends. Keep checking back this week for more Peru updates and cool projects taking place around the globe. Follow us via Twitter@shopmayu, our blog or Facebook!