Archive for the ‘Peru’ Category

AMARANTH, THE NEXT QUINOA?

Monday, November 21st, 2011

In the past I’ve posted a lot of Peruvian recipes and about some of my favorite Peruvian foods (there are a few non-Peruvian products in there). If you didn’t know, Peru is known for its culinary diversity. Unfortunately, when I was working with Mayu’s knitters in the Peace Corps, I can’t say I had the most exciting food. I spent a lot of time carbo-loading on rice, noodles, potatoes and the very best bread in the whole of Peru. The bread part is no joke! Maybe that explains why Mayu’s artisans knit our beautiful, Fair Trade alpaca scarves and alpaca wraps so quickly — all that energy from the carbs? Or, maybe because they are super skilled and have been knitting since the young age of 4! Learn more about the knitters here.

What I didn’t have enough of, and wish I did, was Amaranth, otherwise know as Kiwicha, a grain that is native to the Andes Mountains. One of the most popular Peruvian snacks are called Kiwicha Balls (see picture below). In fact, one of my Peace Corps friends worked with a cooperative of Kiwicha farmers to help market their products. Every once in a while, he’d share some of their experimental Kiwicha Balls — although they didn’t look perfect, they were delicious and nutritious.

Are you looking for a new grain too add to your diet? Tired of Quinoa. I suggest taking a quick trip to your local market (Whole Foods bulk section too) to pick up some Amaranth. You can boil it like rice, toast it, ground it or pop it! Learn more about Peruvian Kiwicha here. Oh, and if you can find the plant, you can use the flowers to paint your face a deep color red — a popular method used during traditional Peruvian celebrations!

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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STORIES OF AN ALPACA SCARF-HOODIE

Wednesday, October 5th, 2011

Mayu was recently featured on an affiliate marketing site. The owner asked me for  the story behind our best selling alpaca scarf. In this case, I choose one of our all time best sellers, the melange hoodie. Here is what I wrote (and yes, this is me in my hoodie to the left, most likely day dreaming about Peru…):

“Kate here, founder of Mayu.  This Fair Trade certified, hand-knit alpaca hoodie is my favorite Mayu product. Let me tell you why…

During my last trip to Peru, I was busy working with Mayu’s artisans to create our new collection. I have a day job so everything I’d done with the group of knitters up until that point had been through the mail. Yup, snail mail. I sent samples to the rural Andean community where they lived and held my breath that they’d arrive.  After a 10 hour bus ride from Lima up into the mountains, the designs arrived and the artisans were off to replicate them.  When I arrived in Peru to my old Peace Corps stomping grounds, the artisans and I danced the night away to Peruvian Huayno music and got to work bright and early the following morning.

(more…)

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PEACE CORPS, THE START OF MAYU, CELEBRATES 50

Thursday, March 31st, 2011

Peace Corps recently celebrated the agency’s 50th anniversary.  Nearly 20,000 people attended 740 parties in 76 countries around the world. From small gatherings of friends to street festivals, there are a myriad of ways that Peace Corps Volunteers celebrated their service.

“The Peace Corps completely changed everything in my life,” says Returned Peace Corps volunteer Anne Rimoin. “It changed who I was. It changed my perception of the world, and my perception of what I could do in the world.”

Peace Corps was the reason I started Mayu. I absolutely fell in love with all things Peru and Mayu has given me the opportunity to stay connected to the artisans (fabulous knitters) with whom I worked during my service.  A majority of my Peace Corps assignment was to help the knitters to understand both Western markets and Western customers.  Through Mayu, the artisans have been given the opportunity to earn fair wages and become more independent while doing what they both enjoy and excel in – knitting. There are many similar Peace Corps stories out there, which I love to hear…as cliche as it may sound, it really is a life changing experience.

Learn more about the Peace Corps and discover the origins of Mayu’s hand-knit alpaca accessories on our website.

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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INVEST IN PERU!

Friday, March 25th, 2011

Recently, the New York Stock Exchange held a special event that Mayu feels is very important! Investors from the United States, Canada, Brazil, Spain, Argentina and Hong Kong packed the Wall Street headquarters for “Peru Day”. Around 200 people attended from all parts of the world to learn more about the newest business opportunities in the country, which is expected to follow the success of Brazil and Chile, becoming one of the business centers in Latin America. Peru has come a long way since the roots of Mayu were founded back in 2003-2005 when I was in the Peace Corps. 

During the last decade, Peru has not only sustained stable growth, the countries economy is balanced due to variety of natural resources, policy makers have worked to develop investor friendly legal framework, and it has a fast growing middle class, opening new market opportunities.

Looking for a perspective country to invest your dollars (besides buying Mayu’s hand-knit alpaca scarves, alpaca hats, alpaca throws and more — all knit by Peruvians in the Andes Mountains)? – visit investment promotion agency Proinversion to learn why and how to investin Peru.

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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PRESIDENTIAL ELECTIONS IN PERU

Friday, March 4th, 2011

Like most Latin American countries, Peru has a rich history mixing cultures, political regimes, as well as economic successes and downturns. As many other businesses, organizations, and communities, Mayu is looking forward to Presidential Elections, expected to take place this April. Everyone is interested, whether political leadership change will sustain the level of financial and economic development, and to what extent economic interests of the growing middle class will dominate those in favor of a more socialist agenda.

Despite a record of strong economic growth, Peru’s current president Alan García of the Partido Aprista Peruano (Apra) will end his second, non-consecutive term in July 2011 with reduced political capital and a severely weakened party as a result of repeated corruption scandals involving its leaders. He is not allowed to candidate for the third term, and the Finance Minister Mercedes Araoz stood down as Apra’s presidential candidate due to internal issues.

For the last year, Peru had four main presidential candidates: Luis Castañeda, the former major of the capital, Lima, Keiko Fujimori, daughter of a jailed, but still popular, former President, Alberto Fujimori, former president Alejandro Toledo (pictured on the left), and radical nationalist Ollanta Humala, who is supported by Venezuela, and just slightly lost the Presidential elections in 2006. Popular opinions have shifted several times, and a month before the first round of elections on the basis of support in both rural and urban areas and positive perceptions of his first term in office, Alejandro Toledo is likely to win the other candidates.

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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THE “ALPACA LOOK” PENETRATES HOLLYWOOD!

Wednesday, February 16th, 2011

Mayu’s friends send us really fun articles sometimes. Recently, I received the following pictures from the Internet in regards to Rihanna, perhaps trying to adopt the “alpaca look”. No, she is not wearing Mayu’s hand-knit, eco-friendly, fair trade alpaca accessories, yet. But, she sure would look cute in an alpaca creme ruffle scarf, one of Mayu’s best selling alpaca winter accessory.

Want to check out the article where we found this? See it here and find all your favorite famous people compared to animals! If you ask me, I think Rihanna did a pretty great job on this one. Do you have any amusing alpaca news? Send it our way, info@shopmayu.com

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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ANDEAN LIFE: WOOL -> YARN -> KNITTING -> BEAUTIFUL KNITWEAR!

Monday, February 14th, 2011

While working with Mayu’s talented artisans in the rural Andes Mountains in Peru, I also had numerous opportunities to visit nearby pueblos.  The pueblito seen here is about 4 hours from Carhuaz up in the department of Ancash. Although the artisan groups I visited weren’t creating hand-knit alpaca scarves, hats, gloves and wraps like Mayu’s artisans, it was interesting to see where they were in the process of developing their small cooperatives. Typically, they were knitting scarves and hats knit with wool that they’d spun themselves.

During my time in these communities, I’d used my experience working with Mayu’s knitters and tried to explain the importance of developing hand-knit clothing and accessories that were of the highest quality. Included in this was quality control process, product presentation and more than anything else, great designs. How beautiful is this community? Its almost as beautiful as where the production of Mayu’s alpaca wool winter fashion takes place.

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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ALPACAS & SOCCER GAMES!

Saturday, February 12th, 2011

A Mayu friend and customer (btw, check out his cool websites, www.turbo140.com and www.epiccountdown.com) recently passed along this video clip from a soccer game in Peru. Since purchasing a Mayu alpaca scarf for his mom, he seems to have alpacas on the mind!  He bought one of Mayu’s most popular sellers…the hand-knit, fair trade, eco-friendly ruffled alpaca scarf. His mom LOVED her winter alpaca scarf and has been seen sporting it the past few weeks in her hometown of Santa Fe, New Mexico. Want to hear what our customers say about our winter wool scarves? Read here.

The video is pretty funny if you’ve got a sense of humor and a couple seconds to waste. And yes, it is not uncommon to see alpacas at Peruvian sporting events…

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For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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FAIR TRADE CERTIFICATION: MORE THAN FAIR WAGES & BEAUTIFUL ALPACA WINTER WEAR

Friday, February 11th, 2011

Fair Trade is perhaps the most knows in connection to coffee and fair wages, however Fair Trade certification means much more. Fair Trade brand awareness has increased in the last decade, and now several thousands of products, including rice, bananas, tea, wine, and textiles are traded to help producers in developing countries make better trading conditions and promote sustainability. Learn more about the selection of Fair Trade products at the Fair Trade Federation and, if you are interested in hand-knit alpaca clothing and winter wear, check out Mayu!

Beyond offering fair pay to workers, Fair Trade promotes fair labor standards and pricing, sustainable business and socially responsible business practices. Communities that participate in fair trade are guaranteed minimum pay, plus social price premium for community development and preservation. Fair Trade communities are also most likely to use sustainable ways of conducting businesses – such as organic farming and eco-friendly clothes. It is also common for Fair Trade communities to reinvest locally – in training of other community members, education of their children, strengthening democracy and better governance, and supporting other local businesses.

Mayu is a member of Fair Trade Federation. Here are some examples, how we help Chiquian through our business:

Fair wages: minimum wage in Peru is less than $200/ month; in addition jobs in rural villages are limited, seasonal, and difficult option for a family to sustain sufficient income. Mayu knitters earn reasonable pay for their high quality work – much higher than an average rural worker. In fact, they tell us how much they want to make and we base our prices on that!

Fair labor conditions: Mayu knitters work using high quality materials and in clean environment. Mayu also does not use child labor, instead we have created conditions in which knitters can work at home, taking care of their families and earning enough to support education of their children.

Direct trade: there are no intermediaries between Chiquian and Chicago. One of Mayu knitters takes an 8 hour long bus ride to Lima, and ships all throws, scarves, shawls and accessories to the US, where they are received and resent to our customers.

Community development:  Mayu knitters reinvest their income in other local businesses in the village such as the local grocers, clothing shops and school supplies stores.

For more on Mayu, find us on Twitter, and Facebook, and hear more stories from the field on our Blog!

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AREQUIPA, THE CAPITAL OF ALPACA YARN

Tuesday, February 8th, 2011

As a Peace Corps volunteer in Peru, and before starting Mayu, I was fortunate to visit the world’s capital of the Alpaca, the Andean city of Arequipa, Wow, what a beautiful city — it is the second biggest in Peru, and source of 85% world’s alpaca fiber.  The Peruvian Export and Tourism Promotion Agency PromPeru has been instrumental in the commercialization of the best alpaca fiber out there (which Mayu uses to knit our alpaca scarves, hats, wraps and more)!

PromPeru has understood the hidden potential, and started projects to increase quality, production and access. They have been increasing the international competitiveness of Arequipa’s textile producers and designers…

(more…)

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