Archive for the ‘Fair Trade’ Category

START-UP, ETHICS, & FAIR TRADE IN THE WORLD OF ALPACA ACCESSORIES!

Monday, October 18th, 2010

Earlier this month,  I was interviewed by Natalia Sylvester, blogger for Sharp Skirts. Natalia is Peruvian and naturally, she was interested in Mayu and the work we provide to Peruvian artisans. Read to hear my thoughts on ethics, Fair Trade and starting a business

Starting a business can be tough, but starting a business that’s out to change the world? That’s lot of weight on a person’s shoulders, and many women are proving that it’s not only possible, but worth it. Just ask Kate Robertson.

After spending two-and-a-half years as a Peace Corps volunteer in Peru and forming friendships with a group of local artisans, Kate wanted to find a way to help them make their skills marketable. So she founded Mayu, a clothing/accessory line of eco-friendly, hand-knit alpacas produced by a community of artisan women in the Andes. The principle behind Mayu was simple: women from all parts of the globe should have the chance to work for fair wages and be independent.

The company is a member of the Fair Trade Federation, which means that it pays fair wages, ensures that there’s no child labor, and is committed to environmentally sustainable practices. We spoke to Kate about the responsibilities that come along with having a cause-driven business and how running a social enterprise has its own unique challenges and rewards.

SS: What advice would you give someone who wants to get Fair Trade Federation certified?

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MAYU’S ALPACA HAT AND INFINITY SCARF ON MINDFUL METROPOLIS’S COVER!

Friday, October 1st, 2010

Whoever started the myth that Fair Trade products are low-quality trinkets that nobody really wants, was wrong. Mindful Metropolis is here to debunk that myth! Thank you to October’s issue, consumers can see a wide range of super cool + chic clothing that just so happens to be Fair Trade certified. Mayu’s flap hat and unisex infinity scarf are featured on the cover! Yay.

Learn more about Mindful Metropolis, a publication Connecting Chicago’s Conscious Community (Mayu is  a member of this community!) and read the FEATURED ARTICLE about Fair Trade Fashion on (P.24).

Do you want to be part of the latest Fair Trade Fashion trend? Stay warm this Fall in a Mayu accessory and  know you are supporting our artisans in Peru. Sounds like a deal to me! For details on Mayu’s artisans, follow our blog, find us on Twitter and fan us on Facebook.

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KATE’S JOURNEY TO PERU! FUN (AND TOUGH) TIMES…

Friday, September 24th, 2010

Check out Kate below! Watch her “self-taped” video during her trip to Peru in August, earlier this year.  She has just arrived to her old stopping grounds in Chiquian, Peru and looks like she is freezing! Too bad she didn’t have the Melange Scarf Hoodie. This Mayu accessory would have staved off the cold. She is a trooper!

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For more on Mayu, find us on Twitter, see us on Facebook and to hear more stories from the field, subscribe to our Blog!

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UC SAN DIEGO, A FAIR TRADE UNIVERSITY!

Monday, September 13th, 2010

As a socially-conscious fashionista, you may have heard of a few recent campaigns to Fair Trade the White House and to Fair Trade Your Supermarket, but what about to Fair Trade Your University? Well, Mayu is THRILLED to announce that the University of California-San Diego is doing just that. As of July 2010, ALL of the coffee, tea, and sugar served on the San Diego campus is 100% Fair Trade. Which means that this is a milestone for the American Fair Trade movement, and truly shows the dedication of the student members of One Earth One Justice (OEOJ), the organization behind this campaign’s success.

Check out the Fair Trade Federation’s website and find out where you can buy your own supply of delicious Fair Trade chocolate, coffee, tea, sugar and other treats (which, like Mayu alpaca accessories, make lovely gifts)!

All of this news nicely corresponds with the recent announcement that Berkeley, CA & Boston, MA are the newest Fair Trade Towns! America now has Fair Trade Towns from coast to coast! Way to go, U.S.A.!

For more on Fair Trade, including our recent trip to the Futures Conference, stay tuned to our blog, Twitter, and Facebook!

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MEET HORFILA, ONE OF MAYU’S SKILLED KNITTERS

Wednesday, September 8th, 2010

Enjoy this profile of Horfila, one of Mayu’s most dedicated and talented artisans:

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Working (very hard) for Mayu has helped Horfila to send three of her children to university, among other things. We at Mayu like to post these videos to give a real human face on the work that we are trying to accomplish. By receiving a fair wage for their labor, Mayu’s artisans are often the first generation of their families to be able to accomplish goals such as higher education.

Help support Mayu’s mission as well as artisans like Horfila, and follow our blog, Twitter, and Facebook!

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CHELSEA: MAYU INTERN / STUDENT / BIRTHDAY GIRL / IDEALIST / BILL-PAYER

Monday, September 6th, 2010

Chelsea wearing her Fair Trade (no joke!) tee-shirt, thinking visionary thoughts.

It is a sad time as Chelsea, one of Mayu’s lovely interns, is nearly finishing her internship with Mayu. I asked Chelsea to write a little something about herself so I could share her story and shed some light into what goes on behind the scenes at Mayu. Cheslesa, as well as Mayu’s past interns, have been instrumental in shaping and developing Mayu! Thank you, Chelsea. We will miss you!

Hey everyone! Happy Labor Day! It’s not very often that I get to write a blog post entirely about myself! SCORE! (I wrote this post in advance, so I’m not actually WORKING on LABOR DAY, that would be ironic.)

What have I to say? I have been interning at Mayu since May, and I have gained valuable experience in online marketing / business development, and even honed my writing skills in the process. Which is GREAT, because I am currently writing my Thesis on Fair Trade & Indigenous Cultures for my Master’s program in International Development.

I first became interested in Fair Trade while working in different coffeehouses in and around Southeast Michigan. Most Americans automatically think “COFFEE” when the topic of Fair Trade is breached, however there are so many more fairly-traded products available to us. Mayu does a wonderful job in that it is not only eco-friendly, sustainable, and fashion-forward, but also pays its artisans a fair wage for their hard labor (as it should be!). I hope to work to make more Fair Trade items readily available in shopping malls and supermarkets in the future!
Don’t go just yet, I have a LOT more to say about Fair Trade…

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MAYU ATTENDS FAIR TRADE FUTURES CONFERENCE!

Friday, September 3rd, 2010

As some of you may know, the Fair Trade Futures Conference is being held in Boston, MA next week! This dynamic and exciting event only happens once every 5 years, and Mayu is super stoked to be in attendance this year! The conference will feature panels from producers, business owners and consumers, all to discuss and raise awareness about the Fair Trade movement. Here’s a behind-the-scenes look at the conference preparation:

We will be posting updates on the Fair Trade Futures Conference in the next couple of weeks, so stay tuned to Mayu’s blog, Twitter, and Facebook for more!

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MAYU’S GIVE ME, GIVE ME GREEN ALPACA GIVEAWAY!

Friday, August 13th, 2010

Who says Friday the 13th is unlucky? Just in time for autumn and the arrival of our NEW FALL DESIGNSMayu is having a FABULOUS giveaway contest and we want to make sure you have the chance to win a gorgeous Kelly Green Long Rayas Hoodie. This ECO-FRIENDLY, FAIRLY-TRADED, ALPACA hoodie is an incredibly popular product (only a few left!) and retails for $180! So warm, so stylish, a perfect addition to your fall wardrobe!

There are three ways to enter and spread the love for Mayu. If you do all, you will be entered three times:

(1) Mention and link to this giveaway on your blog, Facebook page, AND/OR Twitter (be sure to include @shopmayu in the Tweet). Follow up with a post in the below comment section or an email to info@shopmayu.com to confirm!

(2) Add us to your “blogroll” if you have a blog. Leave a comment below with your site so we can check it out!

(3) Respond to this blog post telling us why you just need an alpaca hoodie and how you will wear it!

The giveaway will close August 30th at 10AM. Each person is limited to three entries. The winner will be selected via random number generator software and notified immediately. Shipping is on Mayu!

Enter today and spread the Mayu love!

*Make sure to add us to your RSS Feeder so you can stay up-to-date with Mayu and other giveaway opportunities!*
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DESIGNER OF MAYU’S HAND-KNIT ALPACA BLOGS ABOUT FASHION, FRIENDS AND FAMILY

Monday, July 19th, 2010

Mayu would like to present a guest post from Laddhavan Sutana, our esteemed designer from Chicago. Without her, Mayu’s accessories would not be the snazzy and fabulous pieces of art that they are! Here Laddhavan provides the answer to one pivotal question:

When did I decide to become a clothing designer?

I don’t know, really. I do not ever remember saying I was going to grow up to be a designer. This was before Project Runway and celeb designed labels.  I always was an artistic kid and drew lots of pictures of glamorous women and copied pictures of period costumes in books-paying close attention to seam lines, ruffles, and other design features. In middle school I was awarded best artist and best dressed. I guess my fate to become a clothing designer was sealed at an early age.
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MAYU VISITED THE SANTA FE INTERNATIONAL FOLK ART MARKET

Sunday, July 18th, 2010

Mayu went on a field trip! The largest event of its kind in the world, the Santa Fe International Folk Art Market provides an unparalleled chance to collect cultural treasures, meet the artists who created them, and have a direct and even profound impact on the lives of not only the artists but also their communities around the world. For this year’s event, more than 170 master folk artists from 52 countries were selected from nearly 400 applicants. The idea is to bring artisans from around the world (many of whom operate in Fair Trade environments and who are Peruvian) to sell products and introduce them to the American market. This is a MUST SEE market so check around and see if there is one similar in a city near you. If not, glance on the website at a list of vendors and head out to their online stores!

Watch a clip of the market below:

For more on Fair Trade products, economic development, and products Mayu loves, attach yourself to our Twitter, Facebook and blog!

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